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Laravel for custom applications. WordPress for content-heavy sites that need frequent editorial updates. The platform choice is made during the strategy phase based on what the site actually needs to do — not what's fastest to ship.

Google Ads (Search, Display, Local Service Ads), Meta (Facebook and Instagram), LinkedIn, Microsoft Ads, Yelp, and BBB. Platform selection is based on where your customers actually are — not where it's easiest to spend money.

Local SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.