How does the free consultation work?

Both. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.

SEO compounds. A blog post that ranks on page one continues generating leads for years with no additional spend. Typical ROI for well-executed SEO ranges from 5x to 12x the investment over 12–24 months, depending on the market and competition. The key metric isn't rankings — it's revenue attributed to organic traffic.

Shared Slack channel, direct access to the people doing the work, and a standing meeting cadence you choose. No account managers relaying messages. The person you talk to is the person building the thing.