Do you manage the landing pages too?

Three signals: your site loads slowly on mobile (check Google PageSpeed Insights), your conversion rate has plateaued or declined, or your site doesn't reflect what your business actually does today. A redesign isn't always the answer — sometimes targeted optimization of existing pages produces better results for less money. A free audit will show you which approach makes sense.

Both, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.

SEO compounds. A blog post that ranks on page one continues generating leads for years with no additional spend. Typical ROI for well-executed SEO ranges from 5x to 12x the investment over 12–24 months, depending on the market and competition. The key metric isn't rankings — it's revenue attributed to organic traffic.