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LeadFlask

FAQ

What is business intelligence and why do I need it?

Business intelligence connects your marketing data to your revenue data. Instead of checking five dashboards and guessing what's working, you get one view that shows which channels generate actual sales, which are burning budget, and what to change next month. If you're spending money on marketing, you need to know what it's producing.

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No. Month-to-month is standard for most services. Long-term agreements are available if you want them — usually at a better rate — but they're never required. The work should earn the relationship, not a contract.

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Most agencies sell effort — hours logged, deliverables shipped. LeadFlask builds systems that compound. Your website improves itself monthly. Your content architecture earns authority over time. Your ad campaigns tighten their targeting automatically. The work we do in month one makes month six more effective — not just busier.

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Yes — when the math works. PPC is worth it if your customer lifetime value exceeds your cost per acquisition by a healthy margin. For a plumber, a $30 click that produces a $5,000 job is excellent. For a $10 product with no repeat purchase, it probably isn't. The free audit includes a breakeven analysis so you know before you spend.

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