FAQ
What is business intelligence and why do I need it?
Business intelligence connects your marketing data to your revenue data. Instead of checking five dashboards and guessing what's working, you get one view that shows which channels generate actual sales, which are burning budget, and what to change next month. If you're spending money on marketing, you need to know what it's producing.
Related Questions
Yes. Every site ships with a content management system and training documentation. You can update text, images, blog posts, and basic page content without touching code. For structural changes or new features, that's what the ongoing relationship is for.
Read full answerGoogle Analytics shows you website behavior. Business intelligence connects that behavior to revenue outcomes. It answers "which marketing channel produced the most closed deals this quarter" — not just "which pages got the most traffic." The difference is attribution: tracing a lead from the ad they clicked, through the pages they visited, to the sale that closed.
Read full answerLook for specificity. Any agency can say "data-driven" or "results-oriented." Ask for the mechanism: how do they build content strategy? What happens after a website launches? How do they track ROI on ad spend? Agencies that explain their process in concrete terms — not promises and adjectives — are the ones that actually have a process.
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