FAQ
What is business intelligence and why do I need it?
Business intelligence connects your marketing data to your revenue data. Instead of checking five dashboards and guessing what's working, you get one view that shows which channels generate actual sales, which are burning budget, and what to change next month. If you're spending money on marketing, you need to know what it's producing.
Related Questions
Google Ads (Search, Display, Local Service Ads), Meta (Facebook and Instagram), LinkedIn, Microsoft Ads, Yelp, and BBB. Platform selection is based on where your customers actually are — not where it's easiest to spend money.
Read full answerWe write it. Every piece is scoped against the content architecture — target keyword, search intent, internal linking targets, and angle are defined before writing begins. If your team wants to contribute subject matter expertise, we build that into the workflow. But the research, writing, and optimization are handled.
Read full answerLook for specificity. Any agency can say "data-driven" or "results-oriented." Ask for the mechanism: how do they build content strategy? What happens after a website launches? How do they track ROI on ad spend? Agencies that explain their process in concrete terms — not promises and adjectives — are the ones that actually have a process.
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