What happens after my website launches?

Yes. The ad and the landing page are one system — optimizing one without the other wastes spend. Landing pages are built, tested, and refined alongside the campaigns. Copy, layout, form placement, and load speed all get tested against conversion data.

Initial ranking movement typically appears within 60–90 days. Meaningful traffic growth takes 3–6 months. The compounding effect — where existing content accelerates new content — usually kicks in around month 6. We track and report monthly so you can see the trajectory, not just the snapshot.

Three signals: your site loads slowly on mobile (check Google PageSpeed Insights), your conversion rate has plateaued or declined, or your site doesn't reflect what your business actually does today. A redesign isn't always the answer — sometimes targeted optimization of existing pages produces better results for less money. A free audit will show you which approach makes sense.