What happens after my website launches?

You get a competitor audit, strategic assessment, and a roadmap scoped to your business — before any money changes hands. It's a working session, not a sales pitch. If the fit isn't right, you leave with a useful document anyway.

We write it. Every piece is scoped against the content architecture — target keyword, search intent, internal linking targets, and angle are defined before writing begins. If your team wants to contribute subject matter expertise, we build that into the workflow. But the research, writing, and optimization are handled.

Local SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.