What does the working relationship look like day-to-day?

SEO compounds. A blog post that ranks on page one continues generating leads for years with no additional spend. Typical ROI for well-executed SEO ranges from 5x to 12x the investment over 12–24 months, depending on the market and competition. The key metric isn't rankings — it's revenue attributed to organic traffic.

Both. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.

Yes. Every site ships with a content management system and training documentation. You can update text, images, blog posts, and basic page content without touching code. For structural changes or new features, that's what the ongoing relationship is for.