What does the working relationship look like day-to-day?

Most major CRMs (Salesforce, HubSpot, Zoho), Google Analytics, Google Ads, Meta Ads, call tracking systems, and custom databases. If your business runs on it, we can probably connect to it. The goal is automated data flow — no manual exports, no spreadsheet stitching.

Both, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.

We write it. Every piece is scoped against the content architecture — target keyword, search intent, internal linking targets, and angle are defined before writing begins. If your team wants to contribute subject matter expertise, we build that into the workflow. But the research, writing, and optimization are handled.