How do you measure PPC success?

Both. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.

Three signals: your site loads slowly on mobile (check Google PageSpeed Insights), your conversion rate has plateaued or declined, or your site doesn't reflect what your business actually does today. A redesign isn't always the answer — sometimes targeted optimization of existing pages produces better results for less money. A free audit will show you which approach makes sense.

That depends on your market, your margins, and your goals. We don't set minimums. During the free audit, we'll show you what competitors are spending, what keywords cost in your space, and what budget range makes the math work. The budget should be based on projected revenue, not an arbitrary monthly number.