FAQ
Do you write the content or do we need to provide it?
We write it. Every piece is scoped against the content architecture — target keyword, search intent, internal linking targets, and angle are defined before writing begins. If your team wants to contribute subject matter expertise, we build that into the workflow. But the research, writing, and optimization are handled.
Related Questions
No. Month-to-month is standard for most services. Long-term agreements are available if you want them — usually at a better rate — but they're never required. The work should earn the relationship, not a contract.
Read full answerYes. The ad and the landing page are one system — optimizing one without the other wastes spend. Landing pages are built, tested, and refined alongside the campaigns. Copy, layout, form placement, and load speed all get tested against conversion data.
Read full answerLocal SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.
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