How do I know if my website needs a redesign?

Yes. Every site ships with a content management system and training documentation. You can update text, images, blog posts, and basic page content without touching code. For structural changes or new features, that's what the ongoing relationship is for.

Local SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.

Revenue, not clicks. Every campaign is tracked from ad impression through to closed sale. We report on cost per acquisition, return on ad spend, and actual revenue generated — not vanity metrics like impressions or click-through rates. If a campaign isn't profitable, it gets restructured or paused.