How do I track where my leads are coming from?

No. Month-to-month is standard for most services. Long-term agreements are available if you want them — usually at a better rate — but they're never required. The work should earn the relationship, not a contract.

Both, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.

Monthly, with specific recommendations attached. Not a PDF of charts — a document that says "here's what happened, here's what it means, here's what to do next." If something urgent surfaces between reports (a campaign tanking, a traffic spike worth capitalizing on), you'll hear about it immediately.