How do I track where my leads are coming from?

Monthly, with specific recommendations attached. Not a PDF of charts — a document that says "here's what happened, here's what it means, here's what to do next." If something urgent surfaces between reports (a campaign tanking, a traffic spike worth capitalizing on), you'll hear about it immediately.

Revenue, not clicks. Every campaign is tracked from ad impression through to closed sale. We report on cost per acquisition, return on ad spend, and actual revenue generated — not vanity metrics like impressions or click-through rates. If a campaign isn't profitable, it gets restructured or paused.

Shared Slack channel, direct access to the people doing the work, and a standing meeting cadence you choose. No account managers relaying messages. The person you talk to is the person building the thing.