FAQ
What's the ROI of SEO for small businesses?
SEO compounds. A blog post that ranks on page one continues generating leads for years with no additional spend. Typical ROI for well-executed SEO ranges from 5x to 12x the investment over 12–24 months, depending on the market and competition. The key metric isn't rankings — it's revenue attributed to organic traffic.
Related Questions
Monthly optimization. Performance data flows in from day one — heatmaps, conversion paths, bounce points. That data drives copy changes, layout adjustments, and CTA testing every month. Your site converts better in month six than month one. Same traffic, more revenue.
Read full answerBoth, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.
Read full answerMost projects launch in 8–12 weeks. The first 3–4 weeks are research and strategy — competitor analysis, audience mapping, content planning. Design and development run in parallel after that. You'll see the strategy before signing anything, so the timeline is real before you commit.
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