FAQ
What's the ROI of SEO for small businesses?
SEO compounds. A blog post that ranks on page one continues generating leads for years with no additional spend. Typical ROI for well-executed SEO ranges from 5x to 12x the investment over 12–24 months, depending on the market and competition. The key metric isn't rankings — it's revenue attributed to organic traffic.
Related Questions
Yes. The ad and the landing page are one system — optimizing one without the other wastes spend. Landing pages are built, tested, and refined alongside the campaigns. Copy, layout, form placement, and load speed all get tested against conversion data.
Read full answerGoogle Ads (Search, Display, Local Service Ads), Meta (Facebook and Instagram), LinkedIn, Microsoft Ads, Yelp, and BBB. Platform selection is based on where your customers actually are — not where it's easiest to spend money.
Read full answerPPC generates leads immediately — you pay per click, traffic starts the same day. SEO builds authority over months, then compounds — the traffic is free once you earn the rankings. Running only paid is renting attention. Running both means paid fills the pipeline now while organic builds the asset that produces leads long-term.
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