What's the ROI of SEO for small businesses?

Business intelligence connects your marketing data to your revenue data. Instead of checking five dashboards and guessing what's working, you get one view that shows which channels generate actual sales, which are burning budget, and what to change next month. If you're spending money on marketing, you need to know what it's producing.

Both. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.

Monthly, with specific recommendations attached. Not a PDF of charts — a document that says "here's what happened, here's what it means, here's what to do next." If something urgent surfaces between reports (a campaign tanking, a traffic spike worth capitalizing on), you'll hear about it immediately.