Is PPC worth it for small businesses?

No. The system scales to the business. A company running Google Ads and a basic CRM needs a simpler setup than a national publisher with six traffic sources. The intelligence layer is scoped during the free assessment — you'll see exactly what gets built and what it costs before committing.

SEO compounds. A blog post that ranks on page one continues generating leads for years with no additional spend. Typical ROI for well-executed SEO ranges from 5x to 12x the investment over 12–24 months, depending on the market and competition. The key metric isn't rankings — it's revenue attributed to organic traffic.

No. Month-to-month is standard for most services. Long-term agreements are available if you want them — usually at a better rate — but they're never required. The work should earn the relationship, not a contract.