FAQ
How is this different from just using Google Analytics?
Google Analytics shows you website behavior. Business intelligence connects that behavior to revenue outcomes. It answers "which marketing channel produced the most closed deals this quarter" — not just "which pages got the most traffic." The difference is attribution: tracing a lead from the ad they clicked, through the pages they visited, to the sale that closed.
Related Questions
Both. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.
Read full answerLaravel for custom applications. WordPress for content-heavy sites that need frequent editorial updates. The platform choice is made during the strategy phase based on what the site actually needs to do — not what's fastest to ship.
Read full answerMost major CRMs (Salesforce, HubSpot, Zoho), Google Analytics, Google Ads, Meta Ads, call tracking systems, and custom databases. If your business runs on it, we can probably connect to it. The goal is automated data flow — no manual exports, no spreadsheet stitching.
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