How is this different from just using Google Analytics?

Yes — when the math works. PPC is worth it if your customer lifetime value exceeds your cost per acquisition by a healthy margin. For a plumber, a $30 click that produces a $5,000 job is excellent. For a $10 product with no repeat purchase, it probably isn't. The free audit includes a breakeven analysis so you know before you spend.

SEO compounds. A blog post that ranks on page one continues generating leads for years with no additional spend. Typical ROI for well-executed SEO ranges from 5x to 12x the investment over 12–24 months, depending on the market and competition. The key metric isn't rankings — it's revenue attributed to organic traffic.

Yes. The ad and the landing page are one system — optimizing one without the other wastes spend. Landing pages are built, tested, and refined alongside the campaigns. Copy, layout, form placement, and load speed all get tested against conversion data.