Will I be able to update the site myself?

Both, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.

Look for specificity. Any agency can say "data-driven" or "results-oriented." Ask for the mechanism: how do they build content strategy? What happens after a website launches? How do they track ROI on ad spend? Agencies that explain their process in concrete terms — not promises and adjectives — are the ones that actually have a process.

Yes — when the math works. PPC is worth it if your customer lifetime value exceeds your cost per acquisition by a healthy margin. For a plumber, a $30 click that produces a $5,000 job is excellent. For a $10 product with no repeat purchase, it probably isn't. The free audit includes a breakeven analysis so you know before you spend.