Glossary
Audience Segmentation (i.e. Customer Segmentation)
Audience Segmentation is the process of breaking a large audience into smaller chunks, or segments. The purpose for this is to match products, services and messages with the audience that will be most receptive to it.
18-year-old men and 70-year-old women may not want the same services you offer, for example, but if they’re both in your customer base, you’d want to separate them so that you can send them information that will be relevant to them.
Some software tools and services will even boast individual segmentation levels, with audiences of one. This refers to content that is delivered to users based on their past web behavior, so that what one person sees is unique to them.
Related Terms
Glossary
Boutique Web Design Agency
Website design group that creates custom, more personalized websites for their clients. Many organizations choose to work with boutique agencies because it’s easier to develop an ongoing relationship with them and craft a unique website that separates a company from their competition. Conversely, some boutique agencies are small enough that they cannot provide comprehensive web and marketing services, but rather specialize in a small subset of project types.
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Glossary
Lead Generation
The act of producing prospective customers for a business. Lead generation tools run the digital gamut, and include elements on websites, paid ads, social media posts and word-of-mouth campaigns.
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Glossary
Lead
In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.
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