Glossary
Audience Segmentation (i.e. Customer Segmentation)
Audience Segmentation is the process of breaking a large audience into smaller chunks, or segments. The purpose for this is to match products, services and messages with the audience that will be most receptive to it.
18-year-old men and 70-year-old women may not want the same services you offer, for example, but if they’re both in your customer base, you’d want to separate them so that you can send them information that will be relevant to them.
Some software tools and services will even boast individual segmentation levels, with audiences of one. This refers to content that is delivered to users based on their past web behavior, so that what one person sees is unique to them.
Related Terms
Glossary
Hick’s Law
Hick’s Law is a psychological principle that, in a marketing and web design context, relates to the number of options presented to a user. The more options a user is given, the longer it will take them to make a decision. Therefore, best practices in web design, for instance, include minimizing clutter and non-essential options from major pages, in order to focus user attention on those items you consider most important.
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Glossary
Wireframe
A Wireframe is a visual outline of a web page or web element. In a design sense, it’s intended to provide a sketch of the eventual live design. It can be easier and quicker to make design adjustments at this stage, so that you avoid costly and lengthy adjustments to more complicated web elements later in the design process.
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Glossary
User Experience (UX)
Broadly refers to the entire experience that a visitor to your website or app has. User experience also refers to a design approach that focuses on ease of use and testing to ensure that visitors to your site don’t become lost or confused, and can easily understand and navigate through the site’s infrastructure.
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