Glossary
Meta Description
A meta description is an HTML tag for a web page that describes the page briefly, summarizing it.
Meta descriptions are read by search engines and often displayed for users. For example, the brief description for web pages you see in Google results is often pulled directly from the page’s meta description.
Related Terms
Glossary
Lead
In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.
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Glossary
Reputation Management
Reputation Management refers to a variety of tasks related to upholding and maintaining a company’s public image. Reputation management tasks can include issuing surveys to assess customer happiness, encouraging company reviews of the company’s customers, and responding to reviews in order to address customer concerns and feedback.
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Glossary
Marketing Automation
Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.
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