Glossary
Meta Description
A meta description is an HTML tag for a web page that describes the page briefly, summarizing it.
Meta descriptions are read by search engines and often displayed for users. For example, the brief description for web pages you see in Google results is often pulled directly from the page’s meta description.
Related Terms
Glossary
HTTPS
Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.
You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.
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Glossary
Bounce Rate
The percentage of users on your website that leave the site without taking a single action. While no website has a 0% bounce rate, a high bounce can indicate that your site - or a particular page on a site - is not delivering the information that the user expected to see when they visited it.
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Glossary
Mobile First
Most web traffic on the internet is now from mobile devices. Mobile First refers to a design philosophy that prioritizes a website’s mobile view first, rather than desktop or tablet views. All need to be completed for a website to be fully functional, but this prioritizes the view that a majority of users will see.
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