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JS, or Javascript, is a programming language used on numerous websites. Most sites you visit incorporate JS in some way to define the behavior of the site when a user takes particular actions.

The number of visits to a particular web page. Page views are separate from users, since the same user may visit a web page multiple times in a given period of time.

Key Performance Indicators, or KPIs, are metrics used to measure the success or failure of a marketing campaign. Ideally, your KPIs are established before the launch of a campaign, so that you are tracking data both before and after the campaign’s launch.

The exact KPIs used in a campaign will vary depending on the goals of the campaign and the marketing channels used.