Glossary
Schema Markup
Schema markup is metadata for a web page that can define certain attributes of that page. It helps categorize and define site attributes for search engines. It is sometimes referred to as structured data.
Related Terms
Glossary
Alt Text
Alt Text is used to describe images on your website. This relates mainly to accessibility issues on websites. If images on your site fail to load, the alt text can still be displayed that will provide visual context for the user.
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Glossary
Search Engine Results Page (SERP)
Search Engine Results Pages, or SERPs, are the numerous listings for search engine queries that are not strictly organic results. In a typical Google search, for example, you may see product listings for sale, a local map with business listing and their contact information, a “questions also asked” panel, and more. Getting your site and services listed in these can be a valuable way to increase both traffic and sales.
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Glossary
jQuery
jQuery is a Javascript (JS) library. It’s designed to streamline usage of JS elements on websites and how they interact with other coding languages and site functions.
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