Glossary
Site Speed
Refers to the speed at which the elements on a web page load. Site speed relates to ease of use, and is also a metric used by search engine algorithms in determining site health.
Related Terms
Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
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Glossary
Hero
In the context of web design, the Hero area (sometimes used as “Hero Image” as well) refers to the primary spread on a webpage, usually the site’s homepage, at or near the top of the screen and generally just below the navigation menu.
Your hero area should be the most visually prominent area of the page, and also have the most immediate, actionable information for the user to your site.
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Glossary
Dofollow
A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.
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