Site Speed

Pain points are sources of frustration with potential customers that a company should try to solve through their products or services. Figuring out what your audience’s main pain points are that your brand is in a position to improve can be a gigantic step toward crafting a company’s messaging.

A Viewport is the visible area of a webpage. The viewport for a mobile device will be smaller than a desktop screen, and there is considerable variance within device types as well.

Websites need to be responsive to account for differing viewport sizes to avoid massive visual errors and user frustration, which is why responsive web design is so important.

Brand Identity is a collection of aspects that make up your company and how it engages with customers. Your company’s messaging, tone and values are all aspects of brand identity.