How often do I receive reports?

Initial ranking movement typically appears within 60–90 days. Meaningful traffic growth takes 3–6 months. The compounding effect — where existing content accelerates new content — usually kicks in around month 6. We track and report monthly so you can see the trajectory, not just the snapshot.

Revenue, not clicks. Every campaign is tracked from ad impression through to closed sale. We report on cost per acquisition, return on ad spend, and actual revenue generated — not vanity metrics like impressions or click-through rates. If a campaign isn't profitable, it gets restructured or paused.

Yes. Penalty recovery starts with a technical audit — identifying what triggered the issue (thin content, toxic backlinks, technical errors) and building a remediation plan. Recovery timelines vary, but the audit itself is straightforward. We'll tell you what happened, what it takes to fix, and how long before you see recovery.