Glossary
Call to Action (CTA)
A Call to Action is any prompt on a website or app asking the user to take a specific action, often in the form of a clickable button. “Buy Now” is a common example, though calls to action don’t always have to involve a purchase. Signing up for a newsletter or downloading a free eBook can be valuable CTAs that increase user trust and also obtain contact information of interested visitors.
Related Terms
Glossary
Unsubscribe Rate
The percentage of recipients who unsubscribe from an email after it is sent. In large-scale marketing, some unsubscribes are expected, but it’s a metric that can be monitored to ensure you aren’t putting off your audience with either the frequency or messaging of your email advertising.
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Glossary
Alt Text
Alt Text is used to describe images on your website. This relates mainly to accessibility issues on websites. If images on your site fail to load, the alt text can still be displayed that will provide visual context for the user.
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Glossary
Guest Blog
Blogs written by a third-party organization or individual for a website on a specific topic. Guest blogs usually come with the expectation that the writer’s organization is linked and/or mentioned within the article or author biography. This provides a passive benefit for the writer to promote their efforts elsewhere, while also providing relevant information for the site’s readers.
Depending on the policies of the publishing site, the blogs may be subject to editorial review.
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