Glossary
Call to Action (CTA)
A Call to Action is any prompt on a website or app asking the user to take a specific action, often in the form of a clickable button. “Buy Now” is a common example, though calls to action don’t always have to involve a purchase. Signing up for a newsletter or downloading a free eBook can be valuable CTAs that increase user trust and also obtain contact information of interested visitors.
Related Terms
Glossary
Sitemap
A structured file that catalogs and organizes a website, for easy, readable access by search engines.
A sitemap should be submitted to major search engines when you create a site, and also any time you have large-scale restructuring of the site. New sitemaps do not need to be generated every time a new page goes live. These will usually be crawled by search engines and added to the number of indexed pages on a site.
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Glossary
Conversion Rate
The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.
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Glossary
AdSense
AdSense is Google’s platform for website monetization. Users can make money on their site by offering ad space, and advertisers can position themselves on relevant sites by creating multimedia ads that will be displayed throughout Google’s ad network.
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