Glossary
Content Management System (CMS)
Refers to any software that helps to create and maintain content on a website. Popular content management systems include Wordpress, Hubspot and Drupal. Proprietary content management systems can also be created to a company’s personalized specifications.
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Glossary
Cookie
In web terms, cookies are small chunks of data placed on our computer by websites when you visit them. These data chunks are generally harmless, but can be used to track user information and “remember” you when you revisit a website. They’re important for tracking user data on a website and making changes to improve the user experience.
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Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
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Glossary
Topic Cluster
A term in content marketing that refers to a related series of pieces of content. Collectively, these pieces of content form a related cluster that can aid in developing trust for the site’s users and to inform search engines of a primary topic on the site.
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