Glossary
Content Management System (CMS)
Refers to any software that helps to create and maintain content on a website. Popular content management systems include Wordpress, Hubspot and Drupal. Proprietary content management systems can also be created to a company’s personalized specifications.
Related Terms
Glossary
Mobile First
Most web traffic on the internet is now from mobile devices. Mobile First refers to a design philosophy that prioritizes a website’s mobile view first, rather than desktop or tablet views. All need to be completed for a website to be fully functional, but this prioritizes the view that a majority of users will see.
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Glossary
AdSense
AdSense is Google’s platform for website monetization. Users can make money on their site by offering ad space, and advertisers can position themselves on relevant sites by creating multimedia ads that will be displayed throughout Google’s ad network.
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Glossary
Keyword
Keyword is a bit of a misnomer, because it can refer to a word or entire phrase that appears in web searches.
However, in either case, it refers to a word or phrase representing a specific search term and idea. Websites will build strategies to rank for particular keywords that are closely related to their products or services, in order to generate more traffic and leads.
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