Customer Relationship Management (CRM)

Minification refers to the reduction in file size for website elements.

The purpose of this is to reduce the load time of your website, which can increase when it has to load large files. This is better for the visitors to your site, and is also preferred by search engines, which will often base rankings on page load times.

A fillable area on a website that obtains user information. Among many other uses, contact forms can be used to ask a question, request follow-up communication, or book a product demo with a company sales representative.

A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.

Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.