Customer Relationship Management (CRM)

An approach to web-based marketing that emphasizes attracting people to your site, and its products and services, through informational content that is searched and shared.

This is in juxtaposition to paid marketing, which pays money to present ads and similar placements in order to draw people to your site. In an inbound marketing model, organic search traffic is the primary driver of traffic to many key pages.

Refers to any website work where the end result is seen by users of the website. This is in contrast to back end development, which is the underlying site infrastructure and code that isn’t seen by users of your site.

Search Engine Optimization, or SEO, refers to myriad tactics and strategies to increase and maintain both individual web page rankings in search engines as well as the site’s ranking overall for specific keywords.