Glossary
Customer Relationship Management (CRM)
Customer Relationship Management refers to software tools that help to collect, maintain and parse user databases and related information. The most elaborate CRM systems include numerous integrated marketing options that will interface with a company’s database. Popular CRM systems include Salesforce, Hubspot and ServiceTitan.
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Glossary
Responsive Web Design
Responsive Web Design is a model in which websites are created with different screen sizes in mind, across device types (desktop computers, mobile phones, tablets). A responsive design will adjust itself in real-time according to the screen size of the device the user is viewing the site on.
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Glossary
Domain Authority (DA)
Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric.
Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.
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Glossary
Clickthrough Rate (CTR)
The number of times an ad is clicked compared to the number of impressions it has. Stated differently, clickthrough rate is the ratio of views to clicks. Monitoring clickthrough rates on digital ad campaigns and email sends, for example, can lead to insights that will improve future campaigns.
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