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CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing, referring to a legislative act from 2003. It’s a law that sets national standards for commercial emails. In order for mass emails to be legal, they must comply with CAN-SPAM guidelines.

Content that is specifically curated for the person receiving it. The use of tracking and analytical tools can give you information on user behavior that can allow for this level of personalized advertising and content.

AdSense is Google’s platform for website monetization. Users can make money on their site by offering ad space, and advertisers can position themselves on relevant sites by creating multimedia ads that will be displayed throughout Google’s ad network.