Marketing Automation

Back end development refers to work that’s done on server-side software or applications. This means it’s not visible on a live website. A lot of logical parameters, database structuring, and website architecture would be considered back-end work.

Urchin Tracking Modules (UTMs) are additions to a web page URL that provide specific information to marketers, such as what site the user came from and what marketing campaign the visit should be attributed to.

These are useful in tracking ads to determine metrics like return on investment (ROI).

A fillable area on a website that obtains user information. Among many other uses, contact forms can be used to ask a question, request follow-up communication, or book a product demo with a company sales representative.