Glossary
Project Management Software
Tools created to help teams manage and execute complex tasks related to company campaigns. Many project management tools are online and allow cloud-based collaboration between team members who each have responsibilities within a given project or campaign.
Related Terms
Glossary
User Experience (UX)
Broadly refers to the entire experience that a visitor to your website or app has. User experience also refers to a design approach that focuses on ease of use and testing to ensure that visitors to your site don’t become lost or confused, and can easily understand and navigate through the site’s infrastructure.
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Glossary
Nofollow
A backlink that carries the “nofollow” HTML tag. This indicates to search engines that should not count as a vote of quality for that site.
Some sites, particularly those with user-generated content, will mark all of their backlinks as nofollow, to avoid abuse of their content systems to generate backlink SEO value for third-party websites.
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Glossary
Topic Cluster
A term in content marketing that refers to a related series of pieces of content. Collectively, these pieces of content form a related cluster that can aid in developing trust for the site’s users and to inform search engines of a primary topic on the site.
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