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Specialized marketing organization that generally works with smaller teams than larger agencies. The primary benefit of working with such an organization is that they create unique marketing plans catered to your organization and industry in ways that are more personalized than traditional agencies can often provide. Boutique agencies are generally less well-known, however, and due to their size maintain more limited client portfolios.

The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.

Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.

In web terms, crawling refers to minimally invasive programs that scan webpages and entire websites to catalog their content. Websites should be crawlable and easily interpreted by these programs so that your site is properly represented on search engines like Google and Bing.