Glossary
Unsubscribe Rate
The percentage of recipients who unsubscribe from an email after it is sent. In large-scale marketing, some unsubscribes are expected, but it’s a metric that can be monitored to ensure you aren’t putting off your audience with either the frequency or messaging of your email advertising.
Related Terms
Glossary
Marketing Automation
Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.
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Glossary
General Data Protection Regulation (GDPR)
The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.
Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.
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Glossary
Audience Segmentation (i.e. Customer Segmentation)
Audience Segmentation is the process of breaking a large audience into smaller chunks, or segments. The purpose for this is to match products, services and messages with the audience that will be most receptive to it.
18-year-old men and 70-year-old women may not want the same services you offer, for example, but if they’re both in your customer base, you’d want to separate them so that you can send them information that will be relevant to them.
Some software tools and services will even boast individual segmentation levels, with audiences of one. This refers to content that is delivered to users based on their past web behavior, so that what one person sees is unique to them.
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