Glossary
Unsubscribe Rate
The percentage of recipients who unsubscribe from an email after it is sent. In large-scale marketing, some unsubscribes are expected, but it’s a metric that can be monitored to ensure you aren’t putting off your audience with either the frequency or messaging of your email advertising.
Related Terms
Glossary
Return on Investment (ROI)
A calculation of the cost for an ad or marketing campaign, compared to the amount of trackable revenue it provided for the company. ROI is an important metric for many campaigns, because it relates directly to the profitability of an ad or project.
Sometimes revenue can’t be tracked precisely and attributed to an ad or campaign, though many digital ads are now able to provide this granular tracking to aid in business decisions.
View Definition
Glossary
URL
Uniform Resource Locator, or URL, refers to a website, individual web page or other resource online.
View Definition
Glossary
Javascript
JS, or Javascript, is a programming language used on numerous websites. Most sites you visit incorporate JS in some way to define the behavior of the site when a user takes particular actions.
View Definition