Glossary
AdSense
AdSense is Google’s platform for website monetization. Users can make money on their site by offering ad space, and advertisers can position themselves on relevant sites by creating multimedia ads that will be displayed throughout Google’s ad network.
Related Terms
Glossary
HTML5
The World Wide Web Consortium (W3C) defines web standards for many common coding languages and specifications. HTML5 - Hypertext Markup Language 5 - is the most recent version of the HTML coding language, which is used to structure web-based content.
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Glossary
Session (Web Session)
An individual visit to a website. This could consist of a visit to a single page or click throughs to numerous pages on the site, and can also take seconds or hours depending on the user.
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Glossary
Engagement Rate
A measurement of how involved your audience is, either holistically or for an individual ad or ad campaign. Depending on the marketing channel and ad being analyzed, a variety of metrics can be considered to determine engagement rate. It is used most frequently to analyze social media marketing.
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