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This is a web design technique in which the background and foreground elements of the design scroll at different speeds as you move up or down the page. This creates the illusion of depth, and can also help to highlight elements of a page that contain key information.

Most web traffic on the internet is now from mobile devices. Mobile First refers to a design philosophy that prioritizes a website’s mobile view first, rather than desktop or tablet views. All need to be completed for a website to be fully functional, but this prioritizes the view that a majority of users will see.

In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.