Conversion Rate

A 404 error is a website status code indicating that a webpage cannot be found on the server. This is typically because the page has been removed or moved, but the old URL hasn’t been redirected to the new location.

404 errors should be monitored for and removed when found, but it’s often tough to catch all of them on large or older websites. Designing a 404 page that apologizes to the user in an amusing way and provides them with some resources to help them find what they’re looking for can be a great way not to lose credibility on your site.

Keyword stuffing is a “black hat” SEO technique, wherein sites will “stuff” a webpage with words on a topic they’d like to rank for, but without concern for the usability, accuracy or informational value of the page.

This practice is frowned upon by search engines and can damage your search rankings if you engage in it.

Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.