Conversion Rate

The number of visits to a particular web page. Page views are separate from users, since the same user may visit a web page multiple times in a given period of time.

Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.

A phrase used in search engines that is often a long phrase and refers to a very specific search query.

Long tail keywords often don’t have high volume, but if you can create content for relevant long tail keywords that relate to your brand’s products and website, the traffic you get from these searches can be very valuable.