Front End Development

Email Marketing is an umbrella term to refer to the many different types of emails that can be sent as part of a company or individual’s marketing outreach. The planning, creation, execution, tracking and analysis of these sends is included in the concept.

The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.

Accessibility as it refers to websites is the idea of ensuring those with disabilities can still interact with your website without significant restrictions.

There are numerous best practices to ensure accessibility, and they have evolved in recent years. Staying compliant with accessibility guidelines is both good for your potential user base and will aid your site’s rankings, since these considerations are starting to inform how algorithms view and rank sites.