Glossary
Key Performance Indicator (KPI)
Key Performance Indicators, or KPIs, are metrics used to measure the success or failure of a marketing campaign. Ideally, your KPIs are established before the launch of a campaign, so that you are tracking data both before and after the campaign’s launch.
The exact KPIs used in a campaign will vary depending on the goals of the campaign and the marketing channels used.
Related Terms
Glossary
Analytics
Analytics in digital marketing can refer to any type of analysis of data collected from a digital source. Trends and insights from this data can inform business decisions.
Google Analytics is a specific analytical platform, designed to monitor and analyze web traffic. However, there are hundreds of different analytical tools available online, and thousands of types of analysis. Structuring your analysis to focus on the most important data points is key in avoiding confusion.
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Glossary
Content Management System (CMS)
Refers to any software that helps to create and maintain content on a website. Popular content management systems include Wordpress, Hubspot and Drupal. Proprietary content management systems can also be created to a company’s personalized specifications.
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Glossary
Reputation Management
Reputation Management refers to a variety of tasks related to upholding and maintaining a company’s public image. Reputation management tasks can include issuing surveys to assess customer happiness, encouraging company reviews of the company’s customers, and responding to reviews in order to address customer concerns and feedback.
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