Glossary
Key Performance Indicator (KPI)
Key Performance Indicators, or KPIs, are metrics used to measure the success or failure of a marketing campaign. Ideally, your KPIs are established before the launch of a campaign, so that you are tracking data both before and after the campaign’s launch.
The exact KPIs used in a campaign will vary depending on the goals of the campaign and the marketing channels used.
Related Terms
Glossary
Sales Funnel
The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.
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Glossary
B2C
B2C stands for Business to Customer, and refers to products or services sold directly to individuals who are the users of the product. Major retailers for things like clothing and hobby goods are examples of B2C businesses.
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Glossary
RSS
Really Simple Syndication, or RSS, is an application that allows people to easily track updates to a website. It’s commonly used to follow updates to website blogs.
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