Glossary
Pageviews
The number of visits to a particular web page. Page views are separate from users, since the same user may visit a web page multiple times in a given period of time.
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Glossary
Parallax Scrolling
This is a web design technique in which the background and foreground elements of the design scroll at different speeds as you move up or down the page. This creates the illusion of depth, and can also help to highlight elements of a page that contain key information.
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Glossary
User Experience (UX)
Broadly refers to the entire experience that a visitor to your website or app has. User experience also refers to a design approach that focuses on ease of use and testing to ensure that visitors to your site don’t become lost or confused, and can easily understand and navigate through the site’s infrastructure.
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Glossary
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, refers to myriad tactics and strategies to increase and maintain both individual web page rankings in search engines as well as the site’s ranking overall for specific keywords.
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