Glossary
Pageviews
The number of visits to a particular web page. Page views are separate from users, since the same user may visit a web page multiple times in a given period of time.
Related Terms
Glossary
Above the Fold
Originally, Above the Fold referred to print newspapers, and described everything on the top half of the front page.
In website design, Above the Fold refers to any elements that are visible at the top of a webpage, usually the site’s homepage, without having to scroll down.
Optimizing the design of your homepage above the fold can be important to make a good first impression and clarify the intent of your website for the user. However, on some mobile-first or app-based sites, other considerations present themselves, since scrolling for the majority of a page’s content is more expected on these platforms.
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Glossary
H1
A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.
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Glossary
Email Bounce
Email Bounces are emails that don’t deliver. This can be due to several potential reasons, including deleted email addresses, those that are typed incorrectly, inboxes that aren’t monitored and are full, unable to accept new messages, or those with strict filters that block certain message types.
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