Glossary
Pageviews
The number of visits to a particular web page. Page views are separate from users, since the same user may visit a web page multiple times in a given period of time.
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Glossary
Email Bounce
Email Bounces are emails that don’t deliver. This can be due to several potential reasons, including deleted email addresses, those that are typed incorrectly, inboxes that aren’t monitored and are full, unable to accept new messages, or those with strict filters that block certain message types.
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Glossary
Contact Form
A fillable area on a website that obtains user information. Among many other uses, contact forms can be used to ask a question, request follow-up communication, or book a product demo with a company sales representative.
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Glossary
Search Engine Results Page (SERP)
Search Engine Results Pages, or SERPs, are the numerous listings for search engine queries that are not strictly organic results. In a typical Google search, for example, you may see product listings for sale, a local map with business listing and their contact information, a “questions also asked” panel, and more. Getting your site and services listed in these can be a valuable way to increase both traffic and sales.
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