Pain Point

A Viewport is the visible area of a webpage. The viewport for a mobile device will be smaller than a desktop screen, and there is considerable variance within device types as well.

Websites need to be responsive to account for differing viewport sizes to avoid massive visual errors and user frustration, which is why responsive web design is so important.

A Buyer Persona, or Customer Persona, is a hypothetical customer of your brand that is representative of a specific type of customer that your product or service appeals to. In creating a fictionalized version of these ideal customers, it allows companies to create ads and other content that is specifically targeted at these persona types, and is thus more likely to perform well.

An SSL Certificate is a digital certificate that authenticates a website with browsers and search engines, and allows the site to have an encrypted connection. A lapsed certificate license will usually result in a loss of traffic as warnings for users block entry to the site.