Search Engine Marketing (SEM)

The number of times an ad is clicked compared to the number of impressions it has. Stated differently, clickthrough rate is the ratio of views to clicks. Monitoring clickthrough rates on digital ad campaigns and email sends, for example, can lead to insights that will improve future campaigns.

jQuery is a Javascript (JS) library. It’s designed to streamline usage of JS elements on websites and how they interact with other coding languages and site functions.

A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.

Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.