User Experience (UX)

In general, an algorithm is a set of instructions that is assigned a specific analytical task. It most often applies to mathematics and computer science.

For websites and digital marketers, algorithms refer to the many programs designed to analyze and assess either a website, individual digital elements, or user behavior on a site. Based on this data, the algorithm could then be designed to rank a website, list a web element as a search result, or suggest content to a user, such as on Youtube or Facebook.

Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.

Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.

Keyword stuffing is a “black hat” SEO technique, wherein sites will “stuff” a webpage with words on a topic they’d like to rank for, but without concern for the usability, accuracy or informational value of the page.

This practice is frowned upon by search engines and can damage your search rankings if you engage in it.