Digital Marketing Blog

Google’s RankBrain and Search Engine Optimization (SEO)

Google’s RankBrain system is a powerful AI-based system for interpreting search queries. Find out what it means for SEO efforts.

E-E-A-T: Google’s Method for Determining Content Quality for SEO

Google has a set of guidelines, handily abbreviated as E-E-A-T, that dictates how they view and rank content. We break down best practices for following the guidelines for SEO success.

How Google Analyzes and Ranks Content

How does Google crawl, index and rank pages? Find out the details of their process in our guide to Google's ranking structures.

Search Engine Results Pages (SERPS): What Are They and Why They Matter

Search Engine Results Pages, or SERPs, are a core feature of search results in the modern digital landscape. Learn what the most common SERPs are, which are important for your business, and how to rank for them.

Inbound Marketing: A Complete Guide (2024)

Attract and delight your audience with inbound marketing, a complete strategy for effectively growing your business via organic, sustainable content and communications efforts.

SPIN Selling: A Complete Guide

SPIN Selling is a sales methodology developed in 1988 by Neil Rackham. It is still in use today and can improve sales performance for organizations that adopt it.

Google’s Search Ranking Systems

Google’s search ranking algorithm isn’t a single system but many overlapping analysis systems. We look at the most important, like RankBrain and PageRank, to decode how search results are prioritized.

34 Ways to Improve Your Google Ranking: 2024 Edition

This article will walk you through what you can do on your site pages to rank higher on Google.

Creating an Amazing Content Marketing Plan

Guide to creating an amazing content marketing plan, from research and ideation to execution across relevant media channels.

Creating Content For the Buyer’s Journey

Content that's cetered to each stage of the buyer's journey can helpe you to curate and close more leads through your content marketing efforts. This article talks about content types and strategies for each leg of that journey.

Storytelling in Content Marketing

Good storytelling should be at the cornerstone of a brand’s content marketing. Here’s how to create a great brand story that delivers results for your business.

Google Search Core Update, March 2024: Summary & Analysis

Google's March 2024 update to its search algorithm punishes a handful of spam and abuse practices, and has implications for AI-generated content. We summarize the update and discuss its implications.

Google Business Profiles Introduce Social Media Feeds

Google has updated their business profiles to allow for integrations with social media feeds, which will pull social posts into your Google profile.

Using Semantic HTML for User Experience, SEO and Accessibility

Semantic HTML tags are used to structure web pages, they make pages more readable, help your website to be more accessible, and can also aid search engines in interpreting your website to aid with SEO.

Responsive Website Design: Common Principles and Best Practices

Responsive web design relates to a site’s ability to display dynamically for any device type or screen size. We look at common strategies for creating a great responsive web design.

Marketing Analytics: Tools, Terms & Techniques

Marketing analytics can describe a wide range of data and tools for tracking and collecting it. We demystify these tools and the analytics strategies you should be focusing on to succeed in your marketing efforts.

A/B Testing: A Step-by-Step Guide

A/B testing can be a powerful tool to improve your website’s conversion rate and the effectiveness of other marketing channels. We discuss strategies for planning and executing A/B testing for your business.

Search Engine Optimization (SEO): Getting Started

Search engine optimization, or SEO, refers to a variety of techniques used to help websites rank in search engine results. We discuss common SEO terms and techniques.

Agile Development: Methodology and Strategies

Agile development can be a powerful method for project management and software or campaign development. Learn about Scrums, agile best practices, and problems to avoid.

HTTP Status Codes: 404s, Redirects, and Others You Need to Know

HTTP status codes are important to manage, since they relate directly to the user experience on a website and how search crawlers scan and understand your site.

Backlinks for SEO: Backlinking Strategies and Concepts

Backlinks can be powerful drivers of website authority and traffic. We discuss what they are, how to curate your backlinks, and strategies for getting more backlinks.

Black Hat SEO Techniques: How to Identify and Avoid Them

Black Hat SEO (search engine optimization) can be tempting, but these tactics will damage your website reputation and can actively mislead users. We discuss what these tactics are and how to avoid them.

Brand Awareness: What It Is and Why It’s Important

Brand awareness relates to how well-known your brand is. Marketing campaigns to raise brand awareness are common. We discuss case studies and strategies for increasing brand awareness.

Email Marketing: Tools, Strategies and Best Practices

Email marketing can be a powerful way to reach a large audience, and it can scale with automation to support business growth. Learn about tools and strategies you’ll need to execute great email marketing campaigns.

Domain Authority Score: What Is It, and How to Increase It

Domain authority is an aggregate score that tracks several website metrics and can measure your website’s overall SEO health. Learn strategies for increasing domain authority and gaining web traffic as a result.

Starting a Business Blog in 2024: Everything You Need to Know to Succeed

Looking to start a blog for your business? Learn the pitfalls to avoid, and best strategies for succeeding as you begin to write about your business and promote yourself.

User Interface (UI) Design for Websites

User Interface (UI) Design focuses on the look and feel of a site, and how users interact with the visual and text elements on a site. We explore some principles of good UI design in this article.

User Experience (UX) Design for Websites

User experience design (UX) in web design focuses on creating a meaningful and consistent experience for website visitors to achieve specific goals. This article details Leadflask’s UX process and expertise.

Building a User Persona for Targeted Marketing Efforts

A user persona or buyer persona is a powerful tool to help you target your messaging. Leadflask helps small businesses to create personas as part of digital marketing and website campaigns.

Guide to Digital Marketing: Types, Strategies and Examples

Digital marketing includes numerous online channels and platforms. A strong digital marketing strategy incorporates these into a focused, consistent whole.

Digital Analytics 101: Types of Data and Their Use

Digital analytics is a process of data collection and analysis related to the execution of digital marketing strategies. In this article, we discuss types of metrics and strategies for optimizing your digital presence.

Content Marketing 101: Make Your Website Work For You

Content marketing can be a powerful digital strategy on its own, and can improve other marketing efforts on your website, in emails, on social media and elsewhere. We discuss content marketing strategies, definitions and tips to prepare you.

Working With Leadflask: Meet the Team

Meet the Leadflask team and see the types of website and digital marketing projects we routinely work on day-to-day.

Redesigning Your Website: Working With Leadflask

Redesigning your website can not only make your business easier to interact with, but it can help you gain and retain customers. In this article, we’ll explain the steps to redesign a website and improve your business’s online presence.

Creating a Website Marketing Plan: Working With Leadflask

Leadflask’s process for creating marketing plans incorporating a company’s website and other digital channels.

Digital & Web Projects With Leadflask: Discovery and Planning

At LeadFlask, we hold several meetings with potential clients before making a long-term partnership official. In this article, we’ll explain what you can expect from these meetings, why they’re important, and how we partner with you.

Working With Leadflask: Enhance Your Digital Presence

A quick summary of what to expect when working with Leadflask to enhance your digital presence through website and marketing initiatives.

Building Brand Authority: Four Key Strategies

The journey to growing your brand does not have a "cookie-cutter" answer. As vague as it may be, brand awareness has one main goal that overarches everything else; building trust.

Let's Talk User Experience Pt. 2

UX design is an essential aspect of engaging your user with your business. From button styles to fonts, design philosophy and accessibility play a primary role in the narrative of your digital space.

Let's Talk User Experience

UX or User Experience is a fundamental part of your business's digital presence. Story-telling, engagement, and usability are the staple objectives in catering to the customer visiting your space on the web.

Easy Ways to Grow Your Business for Free Online

Grow your business on a budget with these simple tips to enhance your online, digital presence. Great for small businesses and those looking for easy growth wins.